Category Archives: media evolution

Is social media outpacing traditional media?: Expert says social networking sites captured vital information that traditional media could not.

Even before U.S. Airways flight 1549 miraculously landed in the icy waters of the Hudson River, onlookers, who noticed how low it was flying, were already snapping pictures and taking videos with their cell phones.  By the time most news … Continue reading

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Filed under hudson river, Leesa Barnes, media evolution, plane crash, publicity, social media

How could you possibly NOT have a plan?

No matter what kind of business or organization you are understand that no media plan + no marketing strategy = complete failure. There’s no way around it, there’s no way to phrase it nicely. Without a plan, you can forget it! Continue reading

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Filed under marketing, media evolution, publicity