Don’t answer another HARO, PRLeads or ProfNet query until you read this…

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I’m hearby issuing a moratorium on bad responses to media queries.  I swear, sometimes I get some of the craziest most irrelevant responses to my queries…!  It’s like what are people thinking? 

 

Not to toot my horn but this is the right way respond to a HARO or PRLeads Query.

 

The reporter wrote:

I’m seeking marketing/sales/online experts and small- to midsized-business owners to comment on one of the following topics. In your response, please indicate which topic you’d be most qualified to speak on: 1) Tapping the Online Video Movement: Ways companies can use online video to promote their products and services right now. 2) How to Get Recipients to Read Your E-mail Blasts: Solid strategies that companies can use to make sure their e-mail messages are the ones that are opened, read and acted upon. 3) Attracting Customers, Even During a Downturn: Effective tips for companies that want to attract new customers now, and when the economy turns around. I’m a freelancer. Contact me at ima@reporter.com

 

The response (notice how it is brief, concise and gets to the heart of the journalists query without getting all long-winded and what not.  Remember, there is beauty in brevity):

 

Hi Ima,

I’m Monique Caradine, a radio/TV host turned publicity expert and media trainer for entrepreneurs.  I help small businesses (mainly women-owned) reach their ideal client through social and traditional media. 

I’ve found that these days companies have to do several key things to “rise above the noise” in this uncertain marketplace — particularly as it relates to your third point – attracting new customers:

 

1.) They must build personal relationships.  This is done very effectively through social media like Twitter, Facebook, podcasts and blogs.  The market relies on social media as a means to connect on a personal level with corporations, therefore, those that are NOT in this space will feel the pinch.

 

2.) They must maintain their marketing initiatives despite the down economy.  Now is not the time to cut back!

 Sustained visibility will reassure weary buyers who will repay you with their loyalty once the upswing begins.

3.) They must increase the value and the service to their customer base without increasing prices.  Customer service is a lost art.  Sincere Customer Service is virtually non-existent.  Now is the time for corporations to really give a personal touch, extra service and increased convenience without increasing the cost to consumers

 

I can be reached at 777-9311 x. 156 if you care to talk more!  Our website is www.momentum-media.tv

 

Also, here’s a release I wrote recently on the topic.

 

Thanks!

 

Monique Caradine Kitchens

Momentum Media Group, Inc.

“Harnessing the Power of Media to

Move Women Business Leaders Forward”

 

www.momentum-media.tv

 

This is how it should be done.  How would you have done it differently or better?

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Filed under publicity

Tags: HARO, pitching the media, PRLEADS