I respect publicity do-it-yourselfers. They have the gumption to go it alone. They don’t let small marketing budgets (or the lack thereof) stop them from getting their word out. They are determined to get their message to the media, no matter what. However, there’s one thing that drives me nuts about this persistent group of [...]
Entries from July 2008
July 25, 2008
More and more, people are understanding the Power of Publicity
If it seems like I haven’t blogged in a while, it’s true. A whole week or more has gone by without me updating with a new post. To those of you who read this blog regularly with expectations of fresh, new publicity insight at least a couple of times a week, let me sincerely apologize.
The [...]
July 15, 2008
Starting your PR campaign from scratch? Define the 4 M’s for maximum success
For non-Public Relations professionals, the very thought of launching a PR campaign can be extremely daunting. Not knowing where to start, having no solid media relationships and lacking a clear understanding of what PR is in the first place, can make you shy away from establishing any kind of external communications strategy–especially if it involves [...]
