May 9, 2008...7:02 pm

Secrets of the Secret Service: How e-mails can create a public relations nightmare

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Just when I thought I could get back to my standard how-to-get-publicity blog posts, one of my fellow Twitterers, @TheJennTaFur alerted me to this story from the New York Times:

http://snipurl.com/secretserv 

The story is about how several Secret Service supervisors engaged in crude sexual jokes and racially derogatory banter about blacks including a “funny” anectdote about how Rev. Jesse Jackson would be assasinated.

Is this the same secret service charged with protecting our president–the most powerful person in the free world?  Is this the same Secret Service that would protect Barack Obama should he be elected?  If so, I can’t help but wonder how far they would really go to protect him.

Adding fuel to this fire is the fact that a spokesman at the Secret Service headquarters in Washington did not immediately respond to a request for comment. 

NOTE TO SECRET SERVICE: PR/Crisis Communications rule number one = never flat out refuse a request for comment.  That suggests guilt, lack of leadership and a lack of concern for sensitive situations. 

When faced with scenarios like this, major agencies, corporations or government organizations have an obligation to issue a comment immediately.  Otherwise, the public and theorists like me are left to come to their own wacky, outlandish conclusions.  Add a blog and TWITTER to the mix and that’s a combination for disaster. 

On the other hand, most people could care less about racially or politically charged remarks unless they’re made by the former pastor of a Black presidential candidate.  We’ll see how far this story goes.  http://snipurl.com/secretserv 

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