How effective are networking events…really?

My husband is NOT a fan of networking.  He thinks that people who “network” do it solely for social purposes and that it’s a complete waste of time.  Recently he said “you will never see highly successful business people at a ‘networking’ event.”
He has also been known to say “the only thing ‘networkers’ want to do [...]

How community activists can generate publicity

To be an effective community activist takes tenacity, patience and courage.  You have to do be ready to do the “dirty work” and be willing to stick with your cause even when no one else seems to support you.  Needless to say, activism is tough.
When you’re up against the kinds of challenges activists face, the last [...]

Is TWITTER just for techno-geeks or can it really build your brand and your business?

A couple of weeks ago, I followed the lead of several of my colleagues in the blogosphere and decided to join Twitter. I was reluctant at first because I thought this was the most absurd and useless tool ever created.  But after being on Twitter for the past two weeks, I am addicted!
By answering the simple [...]